Persuading Aristotle: The timeless art of persuasion in business, negotiation and the media
Peter Thompson
In the information age, where the contest of ideas is paramount, being able to get others to accept your idea is what makes the difference between success and failure. Yet the art of persuasion was refined 2000 years ago in the Lyceum of Ancient Greece where Aristotle, the master of rhetoric, taught the timeless secrets of ethos, logos, and pathos.--BOOK JACKET. ''A modern master of communication, Peter Thompson rediscovers those secrets and presents them to you in Persuading Aristotle - principles that you can use day in and day out, every time you face someone who you need to see things your way. Thompson shows you how to draw upon the logic of your argument, your empathy with your audience, your imagination and your credibility and how to best persuade different types of listeners.''--BOOK JACKET.
درجه (قاطیغوری(:
کال:
1998
خپرونه:
Fourth Printing.
خپرندویه اداره:
Allen & Unwin Pty LTD
ژبه:
english
صفحه:
223
ISBN 10:
1864487399
ISBN 13:
9781864487398
فایل:
PDF, 723 KB
IPFS:
,
english, 1998
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